We recently hosted a webinar to introduce a transformative player in the digital food industry – The Cloud, the latest borrower on the Percent platform. Brought to us by the seasoned underwriters at Aluna Partners, this session revealed the potential The Cloud brings to the table with their innovative business model. Aluna Partner’s co-founder delved into The Cloud’s pioneering model that leverages underutilized kitchen capacities to launch virtual brands, a strategy that’s redefining the future of the food industry.
Stefano Sciacca from Aluna Partners explored the details of this new investment opportunity in a fireside hosted by Charlie Lienau of Percent.
View the deal, open for investment on Percent until July 31st.
About The Cloud
The Cloud is a business-to-business-to-consumer (“B2B2C”) technology platform that utilizes the idle capacity of fully-equipped kitchens (the “Host Kitchens”) to launch its bouquet of virtual brands. Globally, kitchens are only ~60% utilized on average, leading to a failure rate of ~60% within the first year of operations and ~80% within the first five years (Source). The Cloud’s platform enables underutilized but fully equipped kitchens to leverage idle capacity by hosting digital food brands that it curates. The company surveys the existing kitchen equipment and ingredients used by a specific Host Kitchen and matches the facility to one of The Cloud’s proprietary brands (the “Brands”).
About Aluna Partners
Aluna focuses on technology scale-up companies, providing investment banking and consulting services to help them execute high-growth strategies. Founders Victor Rivera, Stefano Sciacca, and Federico Suarez bring a wealth of capital markets experience to their clients. At premier organizations including Citi, Goldman Sachs, and Santander, they managed global teams and led transactions in equities, fixed income, and foreign exchange (FX) in addition to global cash management and corporate and investment banking. Their deep knowledge includes private market expertise gained through structuring venture capital investment funds, venture capital investing, and M&A transactions.