Percent Announces Strategic Originator Partnership with Fresh Funding

Today, we are pleased to announce a new strategic partnership with Fresh Funding, a New York-based provider of financing to small and medium-sized business across the U.S. Fresh Funding’s addition to the growing roster of Percent partners is part of a series of Percent’s extensive developments with innovative small and medium-sized business financing providers.

Established in 2016, Fresh Funding leverages their own proprietary underwriting platform, which includes multi-step fraud checks and data aggregation to enable efficient underwriting and servicing. Since inception, Fresh Funding provided more than $17 million in capital to hundreds of companies operating in a variety of industries. 

“We are looking forward to launching an inaugural note on our platform with the Fresh Funding team,” notes Jon UrgellVice President of Capital Markets at Percent. “They built an originations and underwriting framework centered around technology that allows their SMB clients to obtain funding in an efficient manner, while also focusing on stringent risk management. Simply put, Fresh Funding is a strong fit for our active user base and are poised to be a valuable partner for us as we continue to scale our capital solutions capabilities for specialty finance businesses such as theirs.”

This new partnership highlights Percent’s continued commitment to support growing tech-enabled originators and their quest to bring much-needed improvements to the private credit markets.

“We were very impressed by Percent’s unique investment platform and efficient deal execution and are very excited about partnering up with them,“ says Erez Stamler, Managing Director of Fresh Funding. “We believe this partnership will be highly transformative to the company. It provides us with the type of liquidity which, coupled with Fresh’s proprietary technology and highly experienced team, positions it well for great success in the rapidly growing SMB alternative financing space.”

Since founding our financial technology company and alternative investment platform in 2018, Percent has offered accredited investors uncorrelated, transparent, high-yield investment products while providing non-dilutive growth capital to our origination partners. We are excited to partner with FreshFunding to continue building an extensive network of best-in-class partners across different corners of the private credit universe.

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