A Florida-Based Merchant Cash Advance Originator Joins Percent's Borrower Network
A Florida-based merchant cash advance originator serving Latino-owned small and mid-sized businesses.
Percent today announced that a Florida-based merchant cash advance originator serving Latino-owned small and mid-sized businesses has joined its borrower network.
The company provides working capital to Latino-owned small and mid-sized businesses across the United States. It reports that its customers operate in construction and trades, restaurants, auto repair, food trucks, retail, and beauty, among other industries, and its process is delivered online, in Spanish, by a human team.
Percent's thesis is that private credit is constrained less by capital than by infrastructure — the loan-level data, standardized reporting and ongoing surveillance that let investors underwrite an originator they have never met. Expanding the set of originators on the platform is the core of that work, and this originator extends it into a segment that has been underserved. Every offering on the platform remains a separate investment decision with its own credit risk, and accredited investors should review each on its own terms.
“Lenders reach a point where the constraint stops being demand from their own customers and becomes access to capital markets that were never built for a company their size,” said Bina Shetty, Chief Commercial Officer at Percent. “That's the stage Percent is built for. This originator has been lending into an underserved segment, and getting them to institutional capital is the work.”
About Percent
Percent is unlocking private credit by enabling efficient access and data for all market participants. Through its digital primary issuance and secondary markets platform, Percent provides all deal counterparties with a unified environment to source, structure, distribute and service private credit assets. Founded in 2018, Percent has syndicated more than $2 billion in private credit since inception (as of June 30, 2026), bringing transparency and standardization to a historically fragmented asset class. Securities offered through Percent Securities LLC, member FINRA/SIPC. For additional information, please visit www.percent.com.
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Securities offered through Percent Securities LLC, member FINRA/SIPC. Historical performance is not indicative of future results. Private credit investments are speculative, involve a high degree of risk, are illiquid, and are not bank-guaranteed. Investors may lose some or all of their principal.