How Percent Works

Private Credit Investing. Smarter. More Transparent. Built for You.

Get access to the multi-trillion dollar private credit market with a transparent, tech-powered platform built specifically for accredited investors.

Access institutional-quality private credit investments with as little as $500. Join thousands of investors who have deployed over $2 billion through Percent's innovative marketplace.
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What is private credit?

Private credit refers to loans made outside of traditional banking channels. This $3 trillion+ asset class includes small business loans, trade finance, venture debt, and other forms of private lending—offering investors attractive yield potential and portfolio diversification with historically lower correlation to public markets.

Within private credit, Percent's main focus is in the asset-based securities space structuring transactions with lender finance or specialty capital originators. Asset based securities consist of financial investments backed by a pool of assets, such as consumer loans or advances, equipment leases, SMB loans, merchant cash advances, trade finance, or litigation finance, amongst others that generate regular cash flow. Through a process called securitization, these assets are pooled together, converted into a security, and sold to investors who receive payments from the repayments on the underlying assets.

Why Investors Choose Percent

Direct Access

Invest directly in private credit opportunities without fund managers or institutional gatekeepers starting at just $500.

Market-Driven Pricing

Set your own desired yield through our unique book-building process where market forces determine final terms.

Unmatched Transparency

Access comprehensive borrower data, detailed risk metrics, and real-time performance monitoring throughout your investment.

Fair Fees

For direct investing, pay fees only on interest earned, never on your principal—preserving more of your investment returns.

Yield Potential

Access investments with potential returns of up to 20% across diverse asset classes, industries, and geographies.

Short-Duration

Most deals mature in 9 months on average, giving you flexibility to adjust your strategy as markets change.

The Percent Marketplace Advantage

Feature
Min. Investment
Deal Duration
Investor Access
Fees
Transparency
Payouts
ACCESS
Percent
$500
6–36 months
Accredited investors
For direct investing: applies to interest earned
Full borrower data + real-time surveillance
Monthly income
Direct or pooled investment (Blended Notes)
Traditional Private Credit
$250K+
3–7 years
Institutional only
Management + carry fees
Limited access
Infrequent distributions
Only fund/pooled investment

Deal Syndication & Price Discovery

Unlike traditional platforms with fixed terms, Percent uses a book-building process. Investors specify their desired yield and allocation — the final terms are set by market demand, creating true price discovery.

The Deal Lifecycle

1. Syndication Phase

Backed by specific assets like small business loans, consumer advances, or equipment—providing enhanced security through collateralization

2. Active Phase

Backed by specific assets like small business loans, consumer advances, or equipment—providing enhanced security through collateralization

3. Maturity

Backed by specific assets like small business loans, consumer advances, or equipment—providing enhanced security through collateralization

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Types of Investments

Asset-Based Securities

Backed by specific assets like small business loans, consumer advances, or equipment—providing enhanced security through collateralization

Corporate Loans

Direct lending to businesses for growth or working capital, often with higher yield potential

Blended Notes

Diversified exposure across multiple deals in one investment—simplifying portfolio diversification

How it Works: Step by Step

1
Create Your Account

Verify your identity and accreditation. Securely fund your account (FDIC insured up to $250K).

2
Explore the Marketplace

Browse vetted deals with detailed financials, risk indicators, and borrower insights.

3
Set Your Terms

During syndication, submit your preferred rate and investment amount. Your order is filled if your terms match the clearing price.

4
Track Your Investment

Monitor deal performance with regular updates, monthly interest payments, and optional rollovers.

5
Redeem or Reinvest

When your deal matures, withdraw your principal and earnings, or reinvest in new opportunities.

Frequently Asked Questions

What is private credit?

Private credit refers to debt financing provided outside of traditional bank lending and public bond markets. Unlike stocks or publicly traded bonds, private credit investments are loans made directly to businesses, often secured by specific assets like real estate, equipment, or receivables. These investments typically offer higher potential returns than traditional fixed income—often ranging from 10-18%—in exchange for less liquidity and a higher risk profile. Private credit has historically been accessible only to institutional investors and ultra-high-net-worth individuals, but platforms like Percent now allow accredited investors to access these opportunities with lower minimums and greater transparency.

Who can invest on Percent?

Percent is available exclusively to accredited investors as defined by SEC regulations. To qualify, you must meet one of the following criteria: an individual income exceeding $200,000 (or $300,000 with a spouse) in each of the past two years with expectation of the same in the current year, a net worth over $1 million excluding your primary residence, or hold certain professional certifications like Series 7, 65, or 82 licenses. Entities such as trusts, LLCs, and corporations may also qualify under specific conditions. If you're unsure about your accreditation status, Percent's platform includes a simple verification process during account setup, and our team is available to answer questions about eligibility requirements.

What happens if a deal defaults?

If a borrower defaults on a loan, Percent's servicing team immediately initiates a structured recovery process focused on maximizing investor returns. Because Percent specializes in asset-backed lending, most deals are secured by collateral—such as real estate, inventory, or receivables—that can be liquidated or restructured to recover principal. The specific recovery process varies by deal structure and asset type, but investors receive regular updates throughout the workout period. While defaults are an inherent risk in private credit investing, Percent's focus on secured, asset-backed transactions and rigorous underwriting helps mitigate potential losses. Historical recovery rates and deal performance data are available in the platform's transparency reports and individual deal pages.

How liquid are my investments?

Private credit is generally illiquid; offerings on Percent typically have defined terms (often measured in months rather than years), and you should plan to hold to maturity unless stated otherwise in the deal documents. Shorter-duration options can help with reinvestment flexibility, but secondary liquidity is limited and never guaranteed.

What are the risks of investing in private credit?

All investments involve risk, including loss of principal; private credit adds risks such as borrower default, collateral performance variability, servicing risk, and illiquidity. Percent materials are designed to be fair and balanced, with detailed disclosures so you can weigh potential yield against these risks and determine suitability as an accredited investor. Review each offering’s documents carefully before investing.

How is Percent different from other investment platforms?

Percent combines institutional-grade private credit access with technology-driven transparency and efficiency. Unlike traditional wealth managers or private funds that require $250,000+ minimums and charge 2-and-20 fee structures, Percent offers deal-by-deal investing with minimums as low as $500 and no management fees (for direct investing)—fees are only collected from interest earned for direct investing. Other fees may apply for structured products like Blended Notes or SMAs. The platform's proprietary technology provides real-time deal monitoring, automated reporting, and granular performance analytics typically reserved for institutional investors. Percent also differs from marketplace lending platforms by focusing exclusively on asset-backed, professionally underwritten deals rather than unsecured consumer loans, and by offering both syndicated opportunities and Separately Managed Accounts for investors seeking customized portfolio construction. Every deal includes detailed documentation, regular borrower updates, and transparent fee disclosure before you invest.

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